The thumping victory of Narendra Modi led BJP at the 2014 - Indian General Elections, has not just silenced his adversaries but has left the world stunned. In a nation where more than 780 languages are spoken and thousands of rituals symbolizing countless religions are practiced, pulling off a success like this was Remarkable. http://www.slideshare.net/xerago/namo-victory-case-study-preview-35577628

The thumping victory of Narendra Modi led BJP at the 2014 - Indian General Elections, has not just silenced his adversaries but has left the world stunned. In a nation where more than 780 languages are spoken and thousands of rituals symbolizing countless religions are practiced, pulling off a success like this was Remarkable. http://www.slideshare.net/xerago/namo-victory-case-study-preview-35577628

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Banks today are faced with multiple marketing challenges owing to the proliferation of digital marketing. To keep up with the competition, they need to adopt digital strategies that will not only interest new customers but also make transition for existing customers smoother. Xerago's high performance marketing framework Customer Value Maximization helped a global bank overcome these challenges with minimal interventions http://www.slideshare.net/xerago/citibank-cvm-case-study-ver-14

Banks today are faced with multiple marketing challenges owing to the proliferation of digital marketing. To keep up with the competition, they need to adopt digital strategies that will not only interest new customers but also make transition for existing customers smoother. Xerago's high performance marketing framework Customer Value Maximization helped a global bank overcome these challenges with minimal interventions http://www.slideshare.net/xerago/citibank-cvm-case-study-ver-14

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Banks often suffer from the roadblocks in mapping the right offers to the right customer for cross-sell/up-sell opportunities. One of India's largest private sector banks suffered from this setback until Xerago (www.xerago.com) implemented the Customer Value Maximization and took them from mere engagement to value maximization. http://www.slideshare.net/xerago/cvm-for-one-of-the-largest-private-sector-banks-in-india

Banks often suffer from the roadblocks in mapping the right offers to the right customer for cross-sell/up-sell opportunities. One of India's largest private sector banks suffered from this setback until Xerago (www.xerago.com) implemented the Customer Value Maximization and took them from mere engagement to value maximization. http://www.slideshare.net/xerago/cvm-for-one-of-the-largest-private-sector-banks-in-india

Remember QR CODES? The black and white, 'find the way out puzzle' like patterns, that were there, suddenly, on a lot of print material---on newspapers, bus stop banners, glossy magazine pages and even on hand bills.  Well, why do you think you see Lesser Of Them Now? Find out? http://www.slideshare.net/xerago/5-reason-why-qr-codes-failed-to-take-off-37235272

Remember QR CODES? The black and white, 'find the way out puzzle' like patterns, that were there, suddenly, on a lot of print material---on newspapers, bus stop banners, glossy magazine pages and even on hand bills. Well, why do you think you see Lesser Of Them Now? Find out? http://www.slideshare.net/xerago/5-reason-why-qr-codes-failed-to-take-off-37235272

The much expected Indian union budget 2014-15 is to be released, Common man & the Markets are looking closely for their share of the budget. This Budget season may be a good time for Marketers to pause and listen to what your customer is trying to tell you… http://www.slideshare.net/xerago/india-union-budget-2014-cvm

The much expected Indian union budget 2014-15 is to be released, Common man & the Markets are looking closely for their share of the budget. This Budget season may be a good time for Marketers to pause and listen to what your customer is trying to tell you… http://www.slideshare.net/xerago/india-union-budget-2014-cvm

This is a blow by blow account of how Narendra Modi used new age marketing framework, Customer Value Maximization to win Indian Parliamentary Elections 2014. http://www.slideshare.net/xerago/namo-victory-formula

This is a blow by blow account of how Narendra Modi used new age marketing framework, Customer Value Maximization to win Indian Parliamentary Elections 2014. http://www.slideshare.net/xerago/namo-victory-formula

The Change in the Buyer experience and buyer spending more time on Mobile has raised the question - Why you absolutely need to consider Mobile Marketing?  We try to answer this question and equip you using benchmark techniques that smart marketers have adapted over the years. http://www.slideshare.net/xerago/mobile-marketing-slideshare-deck-final

The Change in the Buyer experience and buyer spending more time on Mobile has raised the question - Why you absolutely need to consider Mobile Marketing? We try to answer this question and equip you using benchmark techniques that smart marketers have adapted over the years. http://www.slideshare.net/xerago/mobile-marketing-slideshare-deck-final

A look at customer lifecycle within the insurance sector. This presentation looks at how closed loop marketing initiatives and the associated technologies can drive value for Insurance brands their customers in an increasingly fragment marketing landscape.http://www.slideshare.net/xerago/insurance-lifecycle-process-and-xerago-intervention

A look at customer lifecycle within the insurance sector. This presentation looks at how closed loop marketing initiatives and the associated technologies can drive value for Insurance brands their customers in an increasingly fragment marketing landscape.http://www.slideshare.net/xerago/insurance-lifecycle-process-and-xerago-intervention

With competition in the Indian telecom industry being very intense, brands need to constantly ensure that their existing customers are retained and not lost to competitors. Xerago's client wanted a solution to minimize churn. With Customer Value Maximization, they enjoyed a significant reduction in attrition. Here's how. http://www.slideshare.net/xerago/minimizing-churn-in-telecom-with-customer-value-maximization

With competition in the Indian telecom industry being very intense, brands need to constantly ensure that their existing customers are retained and not lost to competitors. Xerago's client wanted a solution to minimize churn. With Customer Value Maximization, they enjoyed a significant reduction in attrition. Here's how. http://www.slideshare.net/xerago/minimizing-churn-in-telecom-with-customer-value-maximization

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