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The thumping victory of Narendra Modi led BJP at the 2014 - Indian General Elections, has not just silenced his adversaries but has left the world stunned. In a nation where more than 780 languages are spoken and thousands of rituals symbolizing countless religions are practiced, pulling off a success like this was Remarkable. http://www.slideshare.net/xerago/namo-victory-case-study-preview-35577628

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Banks today are faced with multiple marketing challenges owing to the proliferation of digital marketing. To keep up with the competition, they need to adopt digital strategies that will not only interest new customers but also make transition for existing customers smoother. Xerago's high performance marketing framework Customer Value Maximization helped a global bank overcome these challenges with minimal interventions http://www.slideshare.net/xerago/citibank-cvm-case-study-ver-14

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Customer value maximization is a high performance marketing framework that helps brands maximize value from their marketing programs and deliver maximum value to their customers. Xerago has transformed marketing programs for multiple globally reputed brands with Customer value maximization.http://www.slideshare.net/xerago/customer-value-maximization-for-a-global-management-consulting-group

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Technology companies suffer from marketing challenges unique to their industry. With the help of Customer Value Maximization framework, Xerago helped a technology giant maximize value from its marketing program. Customer Value Maximization has helped multiple well-known brands achieve the desired marketing outcomes. http://www.slideshare.net/xerago/customer-value-maximization-for-one-of-the-largest-technological-companies-in-the-world

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Banks often suffer from the roadblocks in mapping the right offers to the right customer for cross-sell/up-sell opportunities. One of India's largest private sector banks suffered from this setback until Xerago (www.xerago.com) implemented the Customer Value Maximization and took them from mere engagement to value maximization. http://www.slideshare.net/xerago/cvm-for-one-of-the-largest-private-sector-banks-in-india

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One of the common obstacles faced by retailers is breaking through the clutter and establishing themselves as value providers. One of Xerago's clients faced this challenge. With the help of Customer Value Maximization, they were able to significantly increase leads among customers seeking deals. http://www.slideshare.net/xerago/cvm-for-a-leading-indian-retailer

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This client suffered from sub-optimal conversion rates and inadequate usage. Xerago's Customer Value Maximization framework improved the same significantly. This is how it was achieved. http://www.slideshare.net/xerago/cvm-for-the-worlds-largest-matrimony-provider

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With competition in the Indian telecom industry being very intense, brands need to constantly ensure that their existing customers are retained and not lost to competitors. Xerago's client wanted a solution to minimize churn. With Customer Value Maximization, they enjoyed a significant reduction in attrition. Here's how. http://www.slideshare.net/xerago/minimizing-churn-in-telecom-with-customer-value-maximization

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Well, it's like this: marketers all over the world now feel that they need to tailor their offerings and communication. BUT, the marketers can make such suggestions only when they understand the behavior of the TG— and this understanding of the behavior is what forms the core of Behavioral Marketing, a discipline that is changing the way business is being done today http://www.slideshare.net/xerago/behavioural-marketing-what-why-and-how

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A look at customer lifecycle within the insurance sector. This presentation looks at how closed loop marketing initiatives and the associated technologies can drive value for Insurance brands their customers in an increasingly fragment marketing landscape.http://www.slideshare.net/xerago/insurance-lifecycle-process-and-xerago-intervention

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