Our Tweet activated vending machine for Mars is a world first. It’s touring the UK’s best universities this Feb giving out treatsfortweets. It dispenses a prize to everyone who follows @marsgradsuk and then tweets it using #MarsTweetShop. In the first week Mars’ Twitter followers have doubled, and with nearly three weeks left to run (as of today), it looks like the conversations that Mars will be able to have with great students from their target universities will be even more effective.
TAQA's Graduate Recruitment stand at Heriot Watt, Edinburgh. To launch the their first UK grad scheme they're donating £5,000 to three charities and asking students to tweet and decide how that money is shared. Votes are updated in realtime and displayed on a screen next to the stand. Nice work TAQA - great project to be part of. @TAQAGradsUK FB: TAQA Graduates UK
This is our installation at Aberdeen Airport. It's a delightful blend of experiential marketing and gamification that's deigned to help TAQA begin conversations with the people they want to hire. Our wider work links in to help raise their brand profile in the Oil and Gas Market.
A video that shows our #MarsTweetShop in action. Helping Mars with their High Fliers campaign; social, mobile, personal in action! The results were awesome and we've helped Mars to begin conversations with students about what a career at Mars is all about. Take a look for yourself. Make It Mean More.