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Whether shopping for your home, your kids or yourself, Shop TODAY will help you discover the best products and sales online. Products in our posts were picked independently, unless otherwise stated. TODAY may make a commission on your purchase.
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Are you washing your hairbrush enough? Here's what experts say
Plus, pro tips on the best way to do it.
As an editor: What's a Valentine's Day gift we should STOP giving?
Do you agree with our editors? Tell us in the comments! 👇 Tap the link to shop the best Valentine's Day gifts for every budget. 💌
You get a gift! Spoil the loves of your life with these Oprah-approved Valentine’s Day gifts
These picks are so much sweeter than chocolate.
The 5 best hair-thickening products, according to hair care experts and dermatologists
Shop expert-approved products for thicker-looking hair.
Ask an editor: How often do you wash your sheets?
Don't judge us ... we can all be a little bit better about changing out our bedsheets, right? Find out how often experts say you should be washing and replacing your sheets at the link. 🛌
Hot rollers have made a comeback, and this affordable set has impressive results
These aren't your mom's hot rollers: They're easy to use and provide so much volume.
Jennifer Garner, Kristin Chenoweth and more celebs who spilled on their favorite shoes
We’ve interviewed dozens of celebrities about their favorite products — these are the shoes they swear by.
Ask an editor: What is the most comfortable sneaker?
Our shopping editors know a thing or two about sneakers, which is why we're so excited to introduce our first-ever Sneaker Awards. 🏆 Shop these picks and more winners at the link. 👟
The best CC creams for mature skin, according to experts
Shop CC creams from Clinique, IT Cosmetics, e.l.f. and more.
Asking shopping editors if they make purchases on their laptops or phones
Are you a laptop or phone purchaser when it comes to online shopping? 📲 👩‍💻
How we found the perfect black turtleneck
We went on a journey to find the best black turtlenecks out there.
Yes, you need to clean your washing machine. A step-by-step guide
The pros broke down why, how often and how to do it.
Fitbit, Garmin or Apple Watch? Which fitness tracker is best for you?
I tried all three for a month to see how they stack up.
Taco casserole, salmon rice bowls and more easy recipes to make this week
Craving healthy meals in the new year? Right this way.
Asking shopping editors what the hardest thing to shop for is
Did we miss anything? Tell us in the comments! 👇 Tap the link to see the top trends that will be the *easiest* to shop in 2025.