Business Fundamentals

Learn how to grow and scale your business, how to create a solid business plan for growth. Learn how to research your competitors and do market research to be sure to offer those services that your audience is really looking for
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3mo
How Dubsado Can Transform Your Design Business
Ever thought about Dubsado’s true value for your design business? You’ve probably read about its features like contracts and invoices. Let's take a deeper dive, examining all the benefits, tangible and intangible, and Dubsado’s specifics.
Follow this Dubsado checklist to finish your setup
Avoid the same pitfalls I did, with this Dubsado Setup Checklist. That's why in this blog post, we'll break down the setup process into 8 manageable steps: 1. Map out your processes 2. Translate your processes into Dubsado workflows 3. Create your Dubsado assets 4. Set up the Brand settings + Account settings in Dubsado 5. Additional Dubsado settings you need to set up 6. Update the standard Dubsado Canned Emails 7. Build your workflow templates in Dubsado 8. Build and test your Dubsado
How to structure your week with the help of time blocking
We all feel there is never enough time to do everything we want to do. In this blog, we’re sharing how theme days & time blocking can structure your week.
Setup Checklist for Dubsado
There's no denying that Dubsado comes with ‘a bit’ of a learning curve. I’ve experienced this myself, as many clients of mine have as well. To ensure you avoid the same pitfalls, you need a clear Dubsado Setup Checklist. That's why in this blog post, we'll break down the setup process into 8 manageable steps. From mapping your processes to building and testing your Dubsado account
How to get started with time-blocking to structure your week as a designer
We all feel that there is never enough time to do everything we want to do both personally and in our business. Especially when it comes to running a business, somehow everything seems to be taking more time than expected. So in this blog, we’re looking at what theme days and time blocking is, how to get started with them and why there is a bigger benefit to using theme days and time blocking than just doing it for the sake of saving time or being productive
What is included in a competitor analysis for designers?
To stand out, you need to know where the gap in the market is. Once you have done audience research, it will be easier to define who your competitors are. You can think of competitors as others that are in the same niche or offering the same services. But do not forget to think out of the box when thinking who your competitors might be. You might be a brand designer and only compare yourself with other brand designers. But you will likely lose business to logo designers who only charge a fraction of what you do.It could also be others who are aiming for the same positioning or who have a similar messaging.
How to Kick Off the Brand Strategy Process: 9 Secrets to Build an Unforgettable Brand - Blog from Ashlyn Carter | Launch Expert & Copywriter for Creatives
How to Kick Off Your Brand Strategy Process_AshlynWritesCopywriting
Branding Process Step 1: Client Questionnaire
If you are ready to move forward in working with me, you'll receive a word document of questions that will prompt you to explore and articulate different areas of your business.
How to write the core values of your business
In your personal life, you probably have some very strong core values or beliefs. No matter what your values are, they guide your decisions & behaviour. So why not have this for your business? In this blog you’ll learn: What values and beliefs are & how you can determine them #brandstrategy #corevalues #businessvalues #brandpositioning #brandclarity #corevaluesbusiness #brandfoundation #branddevelopment
What is a brand strategy and why do you need it? - Intentionally Designed
With a brand strategy in place, you'll be able to clearly and confidently grow a brand that is wildly successful and widely known without doubting yourself every step of the way.
5 Mindset shifts to help you eliminate branding overwhelm
Feeling stuck or lost with your branding journey? Just like with anything else in life… the right attitude can make the process feel easier, smoother, and “figureoutable” as Marie Forleo would say. So, let’s take a look at how you can shift your mindset slightly to change your attitude about branding and eliminate the branding overwhelm. Check out my latest video blog on 5 Mindset Shifts to Help You Eliminate Branding Overwhelm. #branding #brandstrategy #smallbusinessbranding
How to Kick Off the Brand Strategy Process: 9 Secrets to Build an Unforgettable Brand - Blog from Ashlyn Carter | Launch Expert & Copywriter for Creatives
How to create an emotional connection with your audience through brand strategy
If your marketing is to get your message out, and your visual brand needs to represent or express your brand's message how do you do any of these 2 things if you don’t know what your brand's message needs to be to build that emotional connection with your potential customers? In this blog, I will explain what brand strategy is and how you can use it to create an emotional connection with your audience #brandfoundation #brandstrategy #brandclarity #branddevelopment
Steps I took to rebrand Flourish Online Management - Part 2
Inside look part 2 into the steps I took to go from a business that was focussed, on Brand and Website design to having a focus on brand strategy #rebrand #rebranding #whyrebranding #brandstrategy #rebrandingstrategy #rebrandmybusiness #brandredesign
How to create your ideal client profile
Have you ever created a client avatar where you needed to write down all the demographics of your ideal client? Only to be left with no idea how to actually use this to target your audience? Same here. I tried to do it, felt it was totally useless and then just skipped this step. Therefore, in this article, I will use a different way to create a #clientprofile. #idealclient #findingidealclients #idealclientavatar #idealclientprofile #findidealclient #howtofindmyidealclient #clientprofile