ITV announces investment in This
📰 UK television broadcaster ITV has bought a minority stake in #plantbased meat brand This, its first #investment in a #food company. ⏬ 💷 The investment was made as part of ITV AdVentures Invest, the broadcaster’s Media for Equity investment fund. ITV has agreed to invest up to £4 million of advertising inventory across its channels in return for a minority stake in the company.
VFC saves Meatless Farm from administration
📢🌱 #Vegan fried chicken firm VFC has acquired @meatlessfarm, a little over a week after the brand made its workforce redundant and entered into administration. The #acquisition – worth £12 million – was financed from VFC’s cash reserves and will see Meatless Farm’s product range join the company’s existing #plantbased chicken portfolio.
Neat Burger raises $18m to support US expansion
🌱 #Plantbased #food group Neat Burger has successfully raised $18m in a Series B fundraise to support its expansion into the US. 🍔 Neat Burger opened its first US location in Nolita, New York, last month, describing it as a “strategic move to tap into the city’s thriving foodie culture and #health-conscious consumer base”.
SunOpta opens $125m ‘mega facility’ to fuel growth of plant-based business
📰 @sunopta1 has opened a $125 million #plantbased #beverage production facility in Midlothian, Texas, creating up to 175 local jobs. 🌱 The new ‘mega facility’ will manufacture the company’s full range of dairy-free milks and creamers.
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