#Sustainability
Our mission; to raise 250,000 vulnerable women & their families out of abject poverty. With products made with sustainable techniques and upcycled/recycled materials used wherever possible. Thank you so much for your interest
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Eco-Friendly Silver Jewellery Cleaning Hack ✨
Tired of dull silver jewellery? ✨ Try this eco-friendly cleaning method! ✔ Scrunch a sheet of aluminum foil into a ball and place it in a bowl. ✔ Add your silver jewellery and 1 tbsp of bicarbonate of soda. ✔ Pour in boiling water until fully submerged. Let sit for 1 hour. ✔ Wipe clean with a damp cloth. For stubborn tarnish, gently rub with the scrunched foil. ⚠️ Not suitable for jewellery with gemstones—hot water may cause damage. A simple, chemical-free way to bring back your jewellery’s shine while protecting the planet! 🌍💚 Save this post for later & follow for more sustainable living tips!
🌿 From Field to Fashion: The Journey of a Just Bag 🌿
Did you know jute is one of the most sustainable materials on the planet? Grown on marginalised land, it acts as a carbon sink, absorbing CO₂ while enriching the soil. Once harvested, the fibres are spun into rope and handwoven by our artisans into the Just Bag—a piece that supports ethical craftsmanship and sustainable livelihoods. 🌱 Eco-friendly, durable, and stylish, it’s perfect for a picnic, shopping trip, or home storage. Carry yours with pride! #SustainableLiving #EcoFriendly #JuteBag #EthicalFashion #SoJustShop #HandmadeWithLove #SlowFashion
💡 Earth Hour 2025 – Join the Movement!
At 8:30 PM tonight, millions will switch off their lights to stand for the planet. But sustainability goes beyond just one hour. At So Just Shop, we believe in conscious choices every day—upcycling waste, empowering artisans, and crafting with sustainable materials. 📌 Save this & join us in making a difference! 🌱♻️ #EarthHour #SustainableLiving #EcoFriendlyStyle #SoJustShop
🌍♻️ The Hidden Impact of Tyres – Global Recycling Day ♻️🌍
Did you know that discarded tyres take up to 90 years to decompose? They aren’t just an eyesore; they pose a serious environmental and public health risk in some of the world’s poorest communities. 💡 The solution: At So Just Shop, we work with artisans—many of whom are rubbish pickers from vulnerable communities—to collect and upcycle these tyres into beautiful, functional bags and notebooks. This provides stable income for artisans while tackling a major waste and health issue. Every purchase helps reduce waste and transform lives. 🌱💛 Explore our upcycled tyre collection: https://sojustshop.com/collections/accessories-artisan-green-the-map #GlobalRecyclingDay #SustainableFashion #EthicalShopping #UpcycledDesign #SoJustShop
Summer Festival Style
✨ Festival fashion with meaning. Discover our Summer Festival Collection — featuring handcrafted Wayuu bracelets from Colombia and Kiara earrings made with recycled brass and upcycled sari fabric. Every piece supports women artisans, preserves cultural heritage, and turns heads for all the right reasons. 💛 Wear your values this summer. #SoJustShop #EthicalFestivalFashion #WomenMade #WayuuBracelets #KiaraEarrings #SustainableStyle #UpcycledJewellery #FairTradeStyle #BohoFestivalLook
🌿 Sustainable & Stunning – Meet the Kiara Collection! ✨
🌿 Sustainable & Stunning – Meet the Kiara Collection! 💍✨ Crafted from recycled, nickel-free brass and upcycled sari threads, each piece is handmade by women-led artisan groups earning a fair living wage in safe working conditions. #EthicalJewellery #SustainableFashion #HandmadeJewellery #SlowFashion #FairTradeJewellery #UpcycledFashion #EcoFriendlyStyle #SoJustShop #WomensEmpowerment 💛💖💚❤️ Which colour is your favourite? Comment below! ⬇️
There is no such thing as ‘away’. When we throw anything away it must go somewhere
At So Just Shop, we believe in reusing, recycling, and crafting with sustainable materials. Every piece we create is designed to reduce waste, support artisans, and make a positive impact. Let's rethink our choices and embrace sustainability in style! :green_heart::sparkles: #GlobalRecyclingDay #SustainableLiving #EcoFriendlyFashion #Upcycling #ReduceReuseRecycle #EthicalStyle #SoJustShop
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Eco-Friendly Silver Jewellery Cleaning Hack ✨
Tired of dull silver jewellery? ✨ Try this eco-friendly cleaning method! ✔ Scrunch a sheet of aluminum foil into a ball and place it in a bowl. ✔ Add your silver jewellery and 1 tbsp of bicarbonate of soda. ✔ Pour in boiling water until fully submerged. Let sit for 1 hour. ✔ Wipe clean with a damp cloth. For stubborn tarnish, gently rub with the scrunched foil. ⚠️ Not suitable for jewellery with gemstones—hot water may cause damage. A simple, chemical-free way to bring back your jewellery’s shine while protecting the planet! 🌍💚 Save this post for later & follow for more sustainable living tips!
Why We're Celebrating the Slow-Fashion Movement in July

Who What Wear
Decoding Sustainable Fashion: A Comprehensive Guide to Eco-Friendly and Unfriendly Materials
In the ever-evolving world of fashion, the term "sustainability" is gaining traction. But what does it really mean, especially when it comes to the fabrics we wear? In this guide, we'll delve into the realm of sustainable fashion, providing a comprehensive list of materials, their environmental impact, and shedding light on some of the biggest offenders in the industry.