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#Empowerment Sellers Stories

Our mission; to raise 250,000 vulnerable women & their families out of abject poverty. With products made with sustainable techniques and upcycled/recycled materials used wherever possible. Thank you so much for your interest

55 Pins

1mo

SO JUST SHOP

And we’re proud to ask — and answer — the question:
#WhoMadeMyClothes? (…and jewellery 💍)

In many communities, metalwork has been seen as a ‘male skill’ — not because women aren’t capable, but because it’s paid more. At So Just Shop, we pioneering social enterprises that’s turning that narrative on its head teaching women the full spectrum of jewellery-making:
🛠 Metalwork
🎓 Design
📈 Entrepreneurial and management skills

Every piece is made from ethically sourced or upcycled metals and stones, handcrafted by women earning a living wage AND
🌿 Environmental protection
📚 Women’s education
🩺 Community healthcare
💰 Micro-credit programmes

So when you wear our jewellery, you're not just wearing something beautiful — you're wearing a movement.

💛 Fashion should empower, not exploit.

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It’s Fashion Revolution Week

And we’re proud to ask — and answer — the question: #WhoMadeMyClothes? (…and jewellery 💍) In many communities, metalwork has been seen as a ‘male skill’ — not because women aren’t capable, but because it’s paid more. At So Just Shop, we pioneering social enterprises that’s turning that narrative on its head teaching women the full spectrum of jewellery-making: 🛠 Metalwork 🎓 Design 📈 Entrepreneurial and management skills Every piece is made from ethically sourced or upcycled metals and stones, handcrafted by women earning a living wage AND 🌿 Environmental protection 📚 Women’s education 🩺 Community healthcare 💰 Micro-credit programmes So when you wear our jewellery, you're not just wearing something beautiful — you're wearing a movement. 💛 Fashion should empower, not exploit.

This may contain: two women are sitting on the ground with their hands together and one woman is knitting

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🌿 Handcrafted with Love | Gifts That Empower Women

This Mother’s Day, give a gift that tells a story. 💛✨ At BASE, women from marginalised communities in Bangladesh are transforming their lives through ethical craftsmanship. Each piece is handmade, using traditional techniques passed down for generations. Through fair wages and sustainable work, these artisans gain financial independence and brighter futures. A gift that’s beautiful inside and out. Choose handcrafted, ethical, and meaningful gifts this Mother’s Day. 📌 Save this for thoughtful gifting inspiration! MOTHERS DAY GIFT GUIDE COMING SOON

a group of women standing next to each other on top of a hill

QÄSA QÄSA

QÄSA QÄSA – So Just Shop

a woman is working on an embroidered item

Pakistani artisan using the technique of poncing

SoJustShop supports women and protects traditional techniques. Hand-embroidery, motif has been made by hand and then using the technique of poncing transferred onto the fabric. Stitches used are bharat, moti and dandi tanka. #whomademyclothes #womencraft

SoJustShop’s traditional skills and techniques

SoJustShop’s mission is to work directly with artisans throughout Asia, Africa, South and Central America, Europe to produce unique, design-led homeware. We seek to empower their artisans to use their traditional skills and techniques to reach a broader market and create better lives for themselves and their communities. SoJustShop’s aim is to celebrate individuality and acknowledge their responsibility to inspire and educate customers to make conscious and honest buying decisions.