Social Media Top Tip - What are your social media advertising objectives?
If you’re thinking of making use of social media advertising for your business have a think about what you want the outcome to be, as this will help set your advertising objective when you begin creating the ad. This can range from raising awareness of your brand, to getting more engagement from your audience, and ultimately converting to sales, but it’s important to put the right strategy in place beforehand.
Social Media Top Tip - Practice Safe 'Social Sharing'
Social media top tips to up your social media engagement! Amid COVID19, misinformation is causing global harm and can be deadly. But all of us can do something about it. Practice safe social sharing and pause before you post. Think about WHO made the post? WHAT is the source? WHERE did it come from? WHY are you sharing it? WHEN was it published? Help stop the spread of misinformation.
Social Media Top Tip - Sharing is Caring!
Social media top tips to up your social media engagement! Don’t forget to share content created by others that is appropriate to your business and brands. Have you found a news article that you think is interesting and fitting to your industry? It’s likely that your followers will find it interesting too, so get sharing! Your customers and partners will go to you for thought-provoking information, and see you as a reliable brand.
Social Media Top Tip - Include a Call To Action
Top Tips to up your social media engagement! Try to include a call to action or a question in your posts. Your audience will be more likely to engage with the content and engage with your business, which in turn will increase the reach of your posts. It’s also a great way to get feedback and ideas from your target audience.
Social Media Top Tip - Don't Overcrowd Your Graphics
If you’re looking into running paid adverts on your social media channels, make sure that the graphic you’re sharing doesn’t include too much text– you will find that your advert performs better when it is mostly image-based, with less than 20% text. Keep it simple!
Social Media Top Tip - Plan Regular and Engaging Content
How often are you posting to your channels? Having a social media page that is inactive can turn your future customers/clients off as it can give the impression that you are no longer there. Plan time to focus on your social media weekly to stay up to date and active. Create a schedule where you can jot down ideas as they come to you and dates for publishing to ensure it is not the one thing that never gets crossed off your to do list. (or get in touch and let us do this for you!)
Social Media Top Tip - Build Your Brand
Are you keeping every social media posts on brand? Often companies forget the time and effort they put in place when starting their business to get the right font, logo and colour scheme to then disregard it when they start posting externally. Staying on brand is reassuring to your customers and also ensures you always look professional. Follow social media marketing experts Social Progress for more social media top tips!
Social Media Top Tip - Make Use of #hashme
Sick of trying to think of enough hashtags for every Instagram post? Fallen guilty of using the smae ones time and time again? Our latest social media top tip has your back! Kickstart your social media marketing with our top tips of how to get started, generate following and engagement and keep it!