recommended reading

The books that'll hone and shape the way you see the world - they've certainly done that for me.
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A Master Class in Brand Planning by Stephen King - if you working in marketing or advertising, consider this you first stop - a collection of papers and speeched from the 70s to the 90s, yet perhaps more relevant now than ever.

A Master Class in Brand Planning by Stephen King - if you working in marketing or advertising, consider this you first stop - a collection of papers and speeched from the 70s to the 90s, yet perhaps more relevant now than ever.

The Craftsman by Richard Sennett - whether you've got a specific interest in material culture, or just want to think more deeply about the relationship between thinking and making, take a good stroll through this.  So many great, concise, quotable ideas.

The Craftsman by Richard Sennett - whether you've got a specific interest in material culture, or just want to think more deeply about the relationship between thinking and making, take a good stroll through this. So many great, concise, quotable ideas.

Here Comes Everybody - the book that brought Clay Shirky's thinking to a much wider audience.  A must read.

Here Comes Everybody - the book that brought Clay Shirky's thinking to a much wider audience. A must read.

The Wealth of Networks - perhaps the most thoughtfull treatise on how the network information age affects all aspects of our democratic economic markets.

The Wealth of Networks - perhaps the most thoughtfull treatise on how the network information age affects all aspects of our democratic economic markets.

The Plentitude by Rich Gold - As someone who wears many different hats in work, I loved Gold's description of how his four (scientist, artist, engineer and designer) work together.  A rip-roaring read, which is rare for books like this.

The Plentitude by Rich Gold - As someone who wears many different hats in work, I loved Gold's description of how his four (scientist, artist, engineer and designer) work together. A rip-roaring read, which is rare for books like this.

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