Sameer Manas
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Red Bull created the idea of “Extreme Marketing”. The recent Stratos project which saw Felix Baumgartner parachute from near space, breaking the speed of sound and three Guinness records, was the latest and greatest example. While the impact of the event was huge, it was part of an overall commitment to being a purpose driven company. To help gain a deeper understanding of how Red Bull has achieved the success that it has, here are the top 10 entrepreneurial lessons from Red Bull.

Red Bull created the idea of “Extreme Marketing”. The recent Stratos project which saw Felix Baumgartner parachute from near space, breaking the speed of sound and three Guinness records, was the latest and greatest example. While the impact of the event was huge, it was part of an overall commitment to being a purpose driven company. To help gain a deeper understanding of how Red Bull has achieved the success that it has, here are the top 10 entrepreneurial lessons from Red Bull.