Take a long, hard look at your lead generation methodologies. It’s really all about the leads. Do your best to always move from less assertive methodologies to those that are more assertive and more effective. That’s where the results are.
When you track lead source, it allows you to calculate ROI of your marketing efforts. You can identify, which marketing campaigns are beneficial and giving you useful leads. You can better understand that, which sources are giving big deals and is it worth to spend money on it.
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