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Like how much it looks like whiskey. Bet it sells well. Really strong and masculine. That being said, it's also a little boring since it fits every stereotype of whiskey labeling. They probably used a Whiskey Font. Regardless, it's a beautiful package.
AIGA Design Archives
Fossil Tins from The Cover Show collection (1994) by Charles S. Anderson Design Company
19 Big Bear ideas | big bear, typography design, typography letters