Makeup Must-haves

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PURESEOUL

Comparing Korean Mascaras

Comparing the Heimish Dailism smudge stop mascaras 👀💙 #koreanmascara #koreanmakeup #kbeautymakeup #asianmascara #kbeauty

Etude’s Fixing Tint is TikTok’s No.1 Korean lip product atm - but are they worth the hype? We think so! ⠀⠀⠀⠀⠀⠀⠀⠀ What makes them so special? 💋They go on moist and glossy but dry to a soft-touch matte finish 💋 Unique fixing powder to ensure ZERO transfer 💋 11 super pretty shades to mix and match with 💋 Comfortable non-drying formula that doesn’t stick to dry patches Etude House, Etude House Fixing Tint, Fixing Tint, Fixing Powder, Korean Lips, Lip Tints, The Hype

Etude House

Etude House Fixing Tint

Etude House Fixing Tint💓

Etude’s Fixing Tint is TikTok’s No.1 Korean lip product atm - but are they worth the hype? We think so! ⠀⠀⠀⠀⠀⠀⠀⠀ What makes them so special? 💋They go on moist and glossy but dry to a soft-touch matte finish 💋 Unique fixing powder to ensure ZERO transfer 💋 11 super pretty shades to mix and match with 💋 Comfortable non-drying formula that doesn’t stick to dry patches

Romand's Blur Fudge Tint💖

Romand’s Blur Fudge Tint’s are THE must-have lip products for this season 💄🍁 Buttery, long-lasting and with 11 ultra vivid shades! ⠀⠀⠀⠀⠀⠀⠀⠀ Swipe to check out some of our top picks from this line 😍 which one is your favourite?

This collection features 9 gorgeous love-inspired hues from darling pinks, all the way to electric lavender - you're bound to find your perfect match with this blush! Shop Laka at pureseoul.co.uk☁️ Neutral Makeup, Makeup Brands, New Love, All The Way, Perfect Match, No 1, Color Pop, The Way

Love Silk Blush💓

This collection features 9 gorgeous love-inspired hues from darling pinks, all the way to electric lavender - you're bound to find your perfect match with this blush! Shop Laka at pureseoul.co.uk☁️

Korean Makeup Store

Korean Skincare Store

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Beauty Makeup Products

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Aquarium Store

✨NEW✨Laka now in-store!

Come shop our most recent addition to the PURESEOUL family. Viral gender-neutral brand Laka is now available exclusively at PURESEOUL both online and in-store! Shop korean skincare and makeup at pureseoul.co.uk☁️

Jelling ✨Nude Gloss✨

Add a kiss of candy-inspired sweetness to your makeup routine with Korea's gender-neutral makeup brand Laka💘 - their new Jelling Nude Gloss is a range of 6 luxe nude tints inspired by juicy fruit jellies, complete with a gorgeous glaze-like texture

LAKA Haul💗

Laka makeup haul🌸 Have you tried Laka? Their lip tints are to die for! 💙🤍

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Make Up Products

We 💖 Laka

Discover our new addition to the PURESEOUL family💕 Introducing Laka, trending gender-neutral k-beauty brand. Check out their best-selling fruity glam tints and their Jelling Nude Gloss range!

New brand: Laka💘

Introducing viral korean gender-neutral makeup brand Laka

Milk Grocery Look🍼

Get this look with Rom&nd’s adorable Milk Grocery collection🍼 ⠀⠀⠀⠀⠀⠀⠀⠀ 🍓SHOP THIS LOOK 🍓 🤍Lips: Juicy Lasting Tint #28 Bare Fig 🤍Nails: Mood Pebble Nail #W05 Cream Soda 🤍Eyes: Better Than Palette #09 Lilac Garden 🤍Cheeks: Better Than Cheek #W02 Strawberry Milk

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Korean Skincare Collection

Best Korean Makeup

Korean Skin Care Secrets

Skin Care Business

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Skincare Collection

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Glossy Makeup

We ❤️ K-Beauty

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Laka now available in-store

Laka now available in-store at our Soho Shop, online coming soon💙

Feeding your lip tint obsession 💓

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This contains an image of: Korean Makeup for Cool Tones💙

Cool Tone Makeup

Cool Toned Eyeshadow Palette

Korean Makeup for Cool Tones💙

Blur Fudge Tint

Say hello to the blur fudge tint 💓- a buttery matte lip tint that glides onto the lips like soft melted fudge, with an instant blurring effect that smooths over lines to prevent creasing.