Flash mobs 'Don' a corporate hue; The flash mob phenomenon is rearing its head in unexpected locations, taking people by surprise -- This flash mob for Microsoft's marketing collaboration with the movie 'Don 2'. Pulp Strategy Communications, organized the 'Don 2' multi product campaign activation in which the buzz creation content was one bit.
Youth Marketing - Yahoo Renault F1 Digi-racer When Renault India wanted to create awareness and excitement about Yahoo F1 Digi Racer. We created a seamless engagement with 50 gaming stations across top 10 cities creating ground experiences, which drove trials and registrations online. High decibel engagement with the youth while our café channel ensured that cost per engagement was super low while ensuring an exciting and relevant engagement model was in place.
How an e-learning initiative reached out to 8million+ consumers and opened up a world of opportunities for New to Net users in India. It also won us a Gold at the WOW awards 2012 Learn With Yahoo - New to Net Program; A Pulp Strategy Campaign
The 'Cloud Coach' -- a fully equipped experience center. Personalized product experiences, doorstep access, an impressive training module, and most importantly the innovative approach to enterprise, successfully created a significant footprint in the small but spread out B2B audience.
At a time when Brands are aggressively minting PCs and consumers worldwide are constantly upgrading to newer and faster versions, a striking figure looms the industry Only about one-third of the software sold is genuine, as per reports. A strategically carefully constructed plan crafted involving participation of all stakeholders including OEM Partners, IT Hub Associations and most importantly the consumers to drive home the point of "Be Genuine....Buy Genuine".