Behavioural economics booklist

From the popular to the academic, a growing collection spanning the behavioural sciences, neuroscience and decision-making...
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In recent years, 'Nudge Units' or 'Behavioral Insights Teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, the eminent legal scholar and best-selling co-author of Nudge (2008), breaks new ground with a deep yet highly readable book.

In recent years, 'Nudge Units' or 'Behavioral Insights Teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, the eminent legal scholar and best-selling co-author of Nudge (2008), breaks new ground with a deep yet highly readable book.

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions.

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions.

A collection of thought-provoking discussions that span the fields of sociology, politics, economics, criminology, geography and many more.From the people who brought us the Philosophy Bites series, Big Ideas in Social Science is a fascinating and accessible introduction to the key ideas and findings of the social sciences.

A collection of thought-provoking discussions that span the fields of sociology, politics, economics, criminology, geography and many more.From the people who brought us the Philosophy Bites series, Big Ideas in Social Science is a fascinating and accessible introduction to the key ideas and findings of the social sciences.

The micro-economic behaviour typical of humans is also found in other animals, suggesting that some basic biological features underpin the behaviour of many species, and that there are some problems with traditional micro-economic theory.

The micro-economic behaviour typical of humans is also found in other animals, suggesting that some basic biological features underpin the behaviour of many species, and that there are some problems with traditional micro-economic theory.

In Fixing Economics, bestselling financial writer George Cooper explains how the ideas of Darwin and Harvey could revolutionise economics, making it more scientific and understandable, and might even reveal the true origin of economic growth and inequality.  Taking readers on a gripping tour of scientific revolution, social upheaval and the secrets of money and debt, this is an unmissable read for anyone curious to understand how the world really works - and the amazing future of economics.

In Fixing Economics, bestselling financial writer George Cooper explains how the ideas of Darwin and Harvey could revolutionise economics, making it more scientific and understandable, and might even reveal the true origin of economic growth and inequality. Taking readers on a gripping tour of scientific revolution, social upheaval and the secrets of money and debt, this is an unmissable read for anyone curious to understand how the world really works - and the amazing future of economics.

Investor Behavior provides readers with a comprehensive understanding and the latest research in the area of behavioral finance and investor decision making.

Investor Behavior provides readers with a comprehensive understanding and the latest research in the area of behavioral finance and investor decision making.

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth.

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth.

Pollack explores the concept of analogies with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy. Shortcut promises to improve critical thinking, enhance creativity and offer a fresh approach to the nature of ideas.

Pollack explores the concept of analogies with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy. Shortcut promises to improve critical thinking, enhance creativity and offer a fresh approach to the nature of ideas.

Eagleman guides us through the world of extreme sports, criminal justice, facial expressions, genocide, brain surgery, gut feelings, robotics, and the search for immortality. Strap in for a whistle-stop tour into the inner cosmos. In the infinitely dense tangle of billions of brain cells and their trillions of connections, something emerges that you might not have expected to see in there: you.

Eagleman guides us through the world of extreme sports, criminal justice, facial expressions, genocide, brain surgery, gut feelings, robotics, and the search for immortality. Strap in for a whistle-stop tour into the inner cosmos. In the infinitely dense tangle of billions of brain cells and their trillions of connections, something emerges that you might not have expected to see in there: you.

Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives.

Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives.

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