Jul 8, 2024 - Kayla Daurio is a marketing specialist in the fast-evolving fashion and business marketing sector and a shining example of creativity. Hailing from New Jersey, her beginnings were as humble as they were unassuming, earmarked by an early passion for the expressive freedom of the arts and the structured dynamics of business. Her academic achievements are impressive. Graduating Cum Laude from the Savannah College of Art and Design (SCAD) in 2022, she secured a Bachelor of Fine Arts with a major in Fashion Marketing and Management and a minor in Business Management/Entrepreneurship. During these formative years, the scaffolding of her future would be built, further solidified by acquiring an Inside LVMH Certificate, which imbued her with a critical understanding of luxury and its challenges. Currently a driving force of creativity at Bequest Funds in Sarasota as a Marketing Specialist, she has carved a niche for herself in graphic design, styling, and multi-channel business marketing. Her professional journey began at Bealls Inc., where, fresh from graduation, she infused vigor as a Creative Marketing Graphic Designer and Digital Marketing Assistant for a top wholesale fashion company. With a toolbelt composed of Adobe Suite, Canva, Procreate, and a deep understanding of Color Theory and Product Styling, she brings imagination to life in every project. From concept to execution, her work crafts compelling visuals that resonate, leaving a lasting impression in fashion, business, and design. Her career highlights include orchestrating customer-focused campaigns that significantly boosted website and store traffic for Bealls Inc. Collaborating with diverse teams, and she has executed innovative design concepts that communicated a cohesive and impactful brand message. Additionally, her freelance endeavors as a Digital Marketing Designer showcase her ability to craft engaging email campaigns and convert audiences into loyal subscribers through captivating designs and strategic social media postings. Her love for the beach and her New Jersey roots informs her work, bringing a freshness and authenticity refreshing as a morning sea breeze. Her hobbies—painting, crocheting, and creative writing—underscore her belief in expression without words, embodying her philosophy that design's possibilities are endless.
