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How bond campaigns used coercive, modern marketing techniques to sell Canadians on the First World War. "Stick it, Canada! Buy more Victory Bonds!" The First World War demanded deep personal sacrifice in the field and at home, even when home was far from the front. It also made unrelenting financial demands on both the governments and populations of Canada and Newfoundland. Boosters and Barkers is a highly original examination of the drive to finance Canadian participation in the conflict: Ottaw History Of Germany, David Roberts, Modern Marketing, Valentines Day Book, Canadian Military, University Of British Columbia, American Frontier, Marketing Techniques, The Secret History

Boosters and Barkers: Financing Canada's Involvement in the First World War [Book]

$48.83
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How bond campaigns used coercive, modern marketing techniques to sell Canadians on the First World War. "Stick it, Canada! Buy more Victory Bonds!" The First World War demanded deep personal sacrifice in the field and at home, even when home was far from the front. It also made unrelenting financial demands on both the governments and populations of Canada and Newfoundland. Boosters and Barkers is a highly original examination of the drive to finance Canadian participation in the conflict: Ottaw
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