Here are three tips to create a social connection for authors to their potential readers. 1. Know your market audience. Don’t be general about it. Get specific. remember this is the same information to market your book as you would target in ads if that makes sense. Currently I’m targeting sci-fi and fantasy readers both because those are the genres I read but also the two in tandem I’m writing about. So almost all my posts are in those two genres to appeal to that audience. Bonus I…