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According to EventTrack 2014, the top goals and strategies for event and experiential marketing are to drive sales and increase brand awareness. Brands are increasingly using event and experiential marketing to launch new products.

According to EventTrack 2014, the top goals and strategies for event and experiential marketing are to drive sales and increase brand awareness. Brands are increasingly using event and experiential marketing to launch new products.

¿Son la parte de las ferias de muestras su estrategia de marketing?    Con los ejecutivos encargados de tomar decisiones para las exposiciones que se colocan como el “número uno” en la opción para la obtención de información de compras, de acuerdo con Oxford Economics, probablemente debería ser así.

¿Son la parte de las ferias de muestras su estrategia de marketing? Con los ejecutivos encargados de tomar decisiones para las exposiciones que se colocan como el “número uno” en la opción para la obtención de información de compras, de acuerdo con Oxford Economics, probablemente debería ser así.

Attracting Trade Show Attendees. Data shows here that trade shows also help reduce the costs associated with identifying customers and closing sales.

Attracting Trade Show Attendees. Data shows here that trade shows also help reduce the costs associated with identifying customers and closing sales.

Are you looking for ways to stand out at your next trade show? If so, you’re in the right place. We’ve put together a list containing some of the most creative swag of all time.

Are you looking for ways to stand out at your next trade show? If so, you’re in the right place. We’ve put together a list containing some of the most creative swag of all time.

10 Transformative Meetings Technology Trends for 2015 http://www.corbinball.com/articles_future/index.cfm?fuseaction=cor_av&artID=9207

10 Transformative Meetings Technology Trends for 2015 http://www.corbinball.com/articles_future/index.cfm?fuseaction=cor_av&artID=9207

5 Reasons You Should Attend A Trade Show - Trade shows – aka. “trade fairs” and “expos” – are an extremely lucrative and cost-effective way to promote brands, showcase new ideas and examine rising market trends. A 2011 study showed that trade shows in the US account for more than $33.7 billion in direct spending alone.

5 Reasons You Should Attend A Trade Show - Trade shows – aka. “trade fairs” and “expos” – are an extremely lucrative and cost-effective way to promote brands, showcase new ideas and examine rising market trends. A 2011 study showed that trade shows in the US account for more than $33.7 billion in direct spending alone.

Measurement of events is the key to your success. There are lots of benefits of creating a measurement strategy and seeing the results.

Measurement of events is the key to your success. There are lots of benefits of creating a measurement strategy and seeing the results.