Stats from Nielsen’s State of Social Media report show that today’s consumers not only use online customer care channels—they’re coming to expect them, too. 1.) One in three social media users prefer social care to contacting a company by phone. 2.) Social media users are most likely to comment on or ask a question about a company’s product or service on Facebook, whether on a company page (29%) or personal page (28%). 3.) On average, 47% of social media users engage in social care.
The Ultimate Guide To Understanding Digital Marketing [Infographic]