Kawaii Sugiru - Description reads: Kawaii is an oft heard word on the streets of Japan… in high pitched voices from girls of all ages, prompted by hello kitty, disney t-shirts, babies, blondes, and dogs. Yes, CUTENESS is all around in Japan, and they love it. But this is as I have titled… too much cuteness. Make no mistake, in addition to the sunglasses, cardigans and necklaces, they also had little designer jeans. I just wish I could know what these fellas are thinking.