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Explore Panerai Logo, Selection Alongside and more!

Panerai's thematic room focused on chronographs, which were showcased in its current selection alongside four new releases. To send the mess... Photo: Alain Morvan

Inside the Montblanc booth, a large video wall showcased the Jura Valley that watch craftsmen see from their posts. Rounding out the space w... Photo: Alain Morvan

The Roger Dubuis section was symbolic of the brand's "love it or hate it" persona, and the brand was the only one to host an opening ceremon... Photo: Alain Morvan

The darkest of all the SIHH brand booths, Piaget regaled in its status as the "Master of Ultra-Thin" with a new vertically theme space uplit... Photo: Alain Morvan

The Design Lodge showcased furniture by Gus Modern made with recycled material from vintage cars. Photo: Arash Moallemi

Lincoln defined its space on the floor of the Javits Center with a partial wall perforated with a pattern made from its logo. Photo: Nadia Chaudhury/BizBash

A large white trapezoid helped divide the Volkswagen area and had video screens embedded inside. Photo: Nadia Chaudhury/BizBash

At CES 2012, MC2 used lighting to create an open, inviting atmosphere for the Hisense brand. Color-changing lights were projected onto all-w... Photo: Courtesy of MC2

Lincoln defined its space at the 2013 New York International Auto Show with a partial wall perforated with a logo-inspired pattern, a featur... Photo: Courtesy of Lincoln