According to research carried out by the Institute for Color Research, between 62% and 90% of the subconscious judgments we make about a person, environment, or product within the first 90 seconds are based on color alone.
“Where Does Red Begin and Where Does it End” by artist Spencer Finch is an intriguing piece of watercolour art I happened to come across. It is “a study of the margins of the color red documenting its gradual shift between orange and violet.” Such an intriguing concept of wondering where the boundaries of colour are. Many times, one person’s ‘red’ is another person’s ‘orange’. When you stare at this piece, where does the red begin and end for you?