Explore Allposters Com, Vintage Photos and more!

Explore related topics

In 1929, a local newspaper held a slogan contest for the city of Reno. The winner's slogan would be emblazoned in lights over Virginia Street - replacing the Lincoln Highway completion arch. The winning slogan? "The Biggest Little City In The World"

In 1929, a local newspaper held a slogan contest for the city of Reno. The winner's slogan would be emblazoned in lights over Virginia Street - replacing the Lincoln Highway completion arch. The winning slogan? "The Biggest Little City In The World"

The iconic Reno Arch

The iconic Reno Arch

Reno Arch. Photo by: @mycitygram

Reno Arch. Photo by: @mycitygram

Reno Arch; Reno, Nevada, USA, Designed by my friend and co worker, Danny Edwards.

Reno Arch; Reno, Nevada, USA, Designed by my friend and co worker, Danny Edwards.

Alicia Barber on the nickname "Biggest Little City":  "First, it embraces the city’s long standing nickname, the Biggest Little City in the World–one of its most recognizable and enduring assets. Second, it echoes the very origins of the nickname itself which was originally introduced to the world by the town’s own business community, nearly twenty years before G.A. Burns won a contest."

Alicia Barber on the nickname "Biggest Little City": "First, it embraces the city’s long standing nickname, the Biggest Little City in the World–one of its most recognizable and enduring assets. Second, it echoes the very origins of the nickname itself which was originally introduced to the world by the town’s own business community, nearly twenty years before G.A. Burns won a contest."

3rd Arch at night

3rd Arch at night

Pinterest
Search