Overview (kind of) of Customer Relationship Management. Note that as of 2013 the market has moved on and does not feel need to define CRM and instead focuses on the "opportunities" of social crm, analytics and SaaS.
https://social-media-strategy-template.blogspot.com/ What is a KPI? - KPI stands for Key Performance Indicator. The clue about its use is in the title, it is a KEY performance indicator, not an ordinary one. KPIs are used to monitor the health of a business and how well the business is tracking to its strategy.