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How Disney Has Managed to Keep 'Frozen' Red Hot | CMO Strategy - Advertising Age

How Disney Has Managed to Keep 'Frozen' Red Hot | CMO Strategy - Advertising Age

When it comes to marketing LVMH’s global Champagne brands, being affiliated with a lifestyle or a cultural touchstone matters more than taste.

For LVMH’s Champagnes, Image Is Almost Everything

When it comes to marketing LVMH’s global Champagne brands, being affiliated with a lifestyle or a cultural touchstone matters more than taste.

Westjet Christmas Surprise Is the Most Delightful Thing This Year - http://www.creativeguerrillamarketing.com/guerrilla-marketing/westjet-christmas-surprise-delightful-thing-year/

Westjet Christmas Surprise Is the Most Delightful Thing This Year - http://www.creativeguerrillamarketing.com/guerrilla-marketing/westjet-christmas-surprise-delightful-thing-year/

Fresh off its breakup with Taylor Swift, Spotify announced Monday that it had found a new partner: Uber. Starting this Friday, Nov. 21, Spotify and Uber users in 10 cities will be able to sync their accounts and cue up a playlist to begin when their ride arrives. The service...

Uber Drivers Aren't Pumped About Playing Your Spotify Music

Fresh off its breakup with Taylor Swift, Spotify announced Monday that it had found a new partner: Uber. Starting this Friday, Nov. 21, Spotify and Uber users in 10 cities will be able to sync their accounts and cue up a playlist to begin when their ride arrives. The service...

As studios produce more summer tenptoles based on established brands, they’re looking to take a larger share of the nearly $50 billion in licensed merchandise sales generated from film and TV chara...

With Star Wars and Princesses, Disney Now Has Six of the Top 10 Licensed Franchises

As studios produce more summer tenptoles based on established brands, they’re looking to take a larger share of the nearly $50 billion in licensed merchandise sales generated from film and TV chara...

Gene McCarthy, president and CEO of ASICS America, and John Haugh, president, Sunglass Hut, Luxury and Retail Services, Luxottica NA, discuss the importance of branding and it's impact on creating successful strategies.

ASICS And Luxottica - Investing In The Importance Of Branding

Gene McCarthy, president and CEO of ASICS America, and John Haugh, president, Sunglass Hut, Luxury and Retail Services, Luxottica NA, discuss the importance of branding and it's impact on creating successful strategies.

Laugh tracks.

Laugh tracks.

American Movies Lose Market Share in China - WSJ.com

American Movies Lose Market Share in China

American Movies Lose Market Share in China - WSJ.com

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