Great Headline from Zippo. "Don't lose your Zippo. Lifetime friends are rare". It's very witty. It explains that Zippos are for life contrary to disposable lighters. Its making the comparison that zippos are friends for life and disposables are acquaintances.
Smoking a pack of cigarettes a day may cost you anywhere from $1,800 to $5,300/year, depending on where you live, but there are many hidden costs like the extra $50,000+ it may cost you for life insurance over the term of your policy.
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