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8 Hair Breakthroughs That Are Changing the Beauty Game

Ouai - Jen Atkin, the Angeleno power stylist, deals in lived-in, textured hair, as seen on her high-wattage clients (Kendall Jenner, Chrissy Teigen). Her debut product range—called Ouai, after the French slang for “yes”—hones in on that effortless aesthetic. Introduced on Instagram, standouts like the salt-free Wave-Spray launched via her own site last month. Ouai Wave Spray, $26 http://www.theouai.com

Jen Atkin Introduces Our Newest Hair-Care Obsession

Ouai ("way")-Jen Atkin Introduces Our Newest Hair-Care Obsession

Beauty Must-Have: The One Product You Need from the Coolest New Brand Launch

The One Product You Need from the Coolest New Brand Launch - Jen Atkin Ouai Haircare Line

See Every Product From The Kardashians' Hairstylist Jen Atkin's New Hair-Care Line

Ouai Haircare Clean Shampoo, $28, theouai.com. Ouai Haircare Clean Conditioner, $26, theouai.com.

FashStyleLiv: OUAI Hair Care Launch Party with Jen Atkin

OUAI And Jen Atkin Personal Appearance Event At Sephora

This New Dry Shampoo Will Change Everything

Ouai’s New Dry Shampoo Foam is a Total Game-Changer - Vogue