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Jen Atkin Founder of OUAI Known for her unique ability to meld old school beauty with up to the minute trends, Jen Atkin has styled hair for some of the most glamorous and trendsetting stars- Jennifer Lopez, Gwen Stefani, Emma Stone, Sofia Vergara, Jessica Alba, Kim Kardashian, Cindy Crawford, Katy Perry, and Christina Hendricks (to name a few).

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Hollywood Hair Guru Jen Atkin Takes Paris

Hairstylist Jen Atkin attends Joe's Jeans and Bella Hadid celebration for the launch of the 2016 Joe's Jeans campaign at Sunset Tower Hotel on March 2016 in West Hollywood, California.

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The Right Way to Create S Waves With a Flatiron, According to Jen Atkin and Kim Kardashian

By now, a lot of you have seen that wildly popular video of Oribe Hair Care education ambassador Nicci Welsh creating “Scandi waves,” or S waves. She uses a flatiron to “fold” her hair into waves. It’s cool and...

Khloe Kardashian & Kylie Jenner's hair stylist reveals her top secrets...

We chatted to the fantastic Jen Atkin, who styles the hair of some of the biggest names in Hollywood. Read her hair tips on (UK)