LinkedIn will discontinue Company Product & Services pages on the 14th April. Showcase Pages are the new product and allow companies to extend and reinforce their presence by creating dedicated pages for relevant products and services. A Showcase Page should be used for building long-term relationships with members who want to follow specific aspects of the companies' business, and not for short-term marketing campaigns. #linkedin The Social Box® - The Digital Agency
Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they’re interested in. However, some companies have a variety of brands and products. Starting today, LinkedIn members will be able to follow the specific brands and products they care most about that have Showcase Pages.