Silverpop offers marketing automation services across email, social, and mobile formats. It helps its clients engage consumers or sales prospects based on their behaviors. Silverpop also helps with lead management, with lead nurturing and CRM integration. The company now claims to have more than 1,800 customers representing 5,000 brands.
Implemented Silverpop's e-mail marketing and marketing automation system in 2 different organizations after conducting extensive competitive and internal needs analysis. Current implementation connects directly with a CRM system and automatically loads contacts lists and updates profiles based upon e-mail activity, delivery status, and opt-in/out status. Our e-mail marketing stats are integrated with our web analytics enabling us to profile and track web behavior of our e-mail…
Hootsuite App Directory Hits 2 Million Installs. In four short years, we’ve integrated with more than 140 apps, ranging from CRM, customer support, marketing automation, deep listening, and analytics. Our goal is to make it easy for you to customize the Hootsuite platform with different business applications. Some of our new apps include Google Drive, @IBM SilverPop Engage, @marketo, Reputology, @zendesk, IconoSquare, and @youtube.
Speaker, "Customer Case Study About Leverging Marketing Automation Programs," Silverpop Systems, Inc., New York Area Engage Client User Group, November 8, 2011