Swiss Style is a graphic design style that emerged from Russia, Germany, and the Netherlands in the 1920s. It was developed further by Swiss designers in the 1950s. It is also sometimes referred to as International Typographic Style.
Specimen of Futura issued by the New York City sales office of the Bauer type foundry. The back cover lists 16 other Bauer representatives across the Unites States to emphasize the foundry’s international position.