David Lankes describes a new librarianship based not on books and artifacts but on knowledge and learning; and he suggests a new mission for librarians: to improve society through facilitating knowledge creation in their communities.
From the very creative folks at Common Craft. You have seen their oh so simple explanations of the complex on-line. A great primer for all of us who need to explain our products, services or benefits in the way that will resonate with our customers and clients and entice them to want to learn more. A must read for all presenters too!