# Explore What Is The Definition, Dt 2010 and more!

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"What is the definition of a magazine... as we move beyond paper?" - Scott Dadich, DT 2010

"Creativity is about solving an obvious problem in an unexpected way or an expected problem in an obvious way" - Rei Inamoto, AKQA DT 2011

"Some of my most valuable moments as a designer are in that most uncomfortable state when you haven't solved the problem" - Deborah Adler DT 2011

"We have to play and we have to iterate and we have to be consistently beta about things" Todd Simmons, Wolff Olins DT 2011

"I had this fantastic concept. I take a picture of a boobie..." - Matteo Bologna, DT 2013

"Trademark is not about what one likes or dislikes. It's about what works" - Sagi Haviv DT 2011

"When you're designing, you're trying to make change, but how do you make sense of the situations before that?" - Elizabeth Pastor, DT 2013

"What we've been thinking about at our office is, what does the future really hold?" - Brian Collins and Leland Maschmeyer, COLLINS DT 2011

"Design is embedded in everything we do" - Eric Ryan, Method DT 2011

"I strongly believe whoever has the strongest 'Why' wins" - Robert Wong, Google Creative Lab DT 2011