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Our fashions change too often so they try to mismatch all the "trends" at once

When i think of sensory design the first thing i think about is stimulating the sense of smell. Although no one really likes how hollister or abercrombie and fitch smells inside, everyone recognizes the brand by the smell, as well as the dark environment inside. I remember when they put a store in london when i lived there. They had no signage for the store, however, you could tell when you were a block away because you could smell it!

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