"Wake up early. Drink coffee. Work hard. Be ambitious. Keep your priorities straight, your mind right and your head up. Do well, live well and dress really well. Do what you love, love what you do. It is time to start living."
"For something to function as an innovation, the consumer must perceive the newness or novelty of the proposed fashion - it must seem different when compared to what already exists in the wardrobe, across the social group." (Brannon