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Expectancy Value http://crx.sagepub.com.ezproxy.fau.edu/content/9/4/561.full.pdf+html

Expectancy Value http://crx.sagepub.com.ezproxy.fau.edu/content/9/4/561.full.pdf+html

Definition<br />Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory place...

Definition<br />Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory place...

Uses and Gratification Theory

Uses and Gratification Theory

My media product represents the intended social group through the use of colour, star, and language/typography. For example, I used the colour pink for my masthead. The colour pink is polysemic and is often associated as being feminine. This is appealing and identifiable to the target audience (mainly female). This is an example of identification in the uses and gratifications theory, which explains that an audience consumes a text because they can identify with certain aspects of a text.

My media product represents the intended social group through the use of colour, star, and language/typography. For example, I used the colour pink for my masthead. The colour pink is polysemic and is often associated as being feminine. This is appealing and identifiable to the target audience (mainly female). This is an example of identification in the uses and gratifications theory, which explains that an audience consumes a text because they can identify with certain aspects of a text.

The uses and gratifications theory can help decide why certain genres appeal to audiences. For example, law shows such as the Law & Order franchise reinforce the desire for justice for some viewers and the desire to be amused for others.

The uses and gratifications theory can help decide why certain genres appeal to audiences. For example, law shows such as the Law & Order franchise reinforce the desire for justice for some viewers and the desire to be amused for others.

Private bloggers' motivations to produce content – a gratifications theory perspective

Private bloggers' motivations to produce content – a gratifications theory perspective

An audience theory known as the ‘uses and gratifications model’ can be used to describe the families on GoggleBox because they appear to be watching the shows for surveillance and entertainment. Description from jesswoodlondon.blogspot.com. I searched for this on bing.com/images

An audience theory known as the ‘uses and gratifications model’ can be used to describe the families on GoggleBox because they appear to be watching the shows for surveillance and entertainment. Description from jesswoodlondon.blogspot.com. I searched for this on bing.com/images

The idea for my fesival comes from the 'uses and gratifications theory'. This concept states that  the reasons for the public consumption of media can be grouped into five different statements: be informed or educated, identify with characters of the situation in the media environment, simple entertainment, enhance social interaction, escape from the stresses of daily life  i hope my festival will achieve all of these points

The idea for my fesival comes from the 'uses and gratifications theory'. This concept states that the reasons for the public consumption of media can be grouped into five different statements: be informed or educated, identify with characters of the situation in the media environment, simple entertainment, enhance social interaction, escape from the stresses of daily life i hope my festival will achieve all of these points

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