US News & World Report - Small Business Watch: Searching for the Perfect Word Can Pay. Article quoting TopRank Online Marketing CEO, Lee Odden: Next, include those words and phrases in your website's title--and on every single page. (Oh, each different product or service should have its own descriptive pages, says Lee Odden of TopRank Online Marketing.)
As Google Tweaks Searches, Some Get Lost in the Web
Wall Street Journal - As Google Tweaks Searches, Some Get Lost in the Web. Article on the effects on small businesses when Google adjusts it's ranking methodologies. Still, those whose business models rely mainly on Google to draw customers to their websites should plan to follow Google's guidelines, advises Lee Odden, a search-engine marketer in Minneapolis. "You want to make sure that income doesn't go away," he says. Odden also contributed a sidebar of tips.
This Week in Small Business: It's Small Business Week!
New York Times - Facebook Goes Public. TopRank was cited in a weekly Small Business Roundup: Lee Odden says there are five ways to optimize the business value of attending conferences, including: “Think about how you can leverage your conference experience to create new content for your company blog, articles or process documentation.”
Forbes.com - Use Content Marketing to Boost Your Business. Article covering the merits of Content Marketing quoting TopRank Online Marketing CEO, Lee Odden: Lee Odden is the CEO of TopRank Online Marketing and has written an authoritative blog on digital marketing since 2003. He’s fond of saying that “if you’re not creating content on the web, you don’t exist.”
Six most interesting search marketing news stories of the week
Quality link building is a process that helps in establishing the appropriate inbound links to the website that you are connected with and makes your website achieve the high ranks with the major search engines and drive targeted traffic to your site.