Rad Uncle | Overcoming Fear article on Felix Baumgarten by Wired Magazines w some RadUncle thoughts! And he developed positive self-talk, using great care in choosing the words he used when talking to himself and others about the jump. “Self-talk is considered one of the most powerful mental skills,” Gervais said. “Self talk is the foundation for self-confidence and self-esteem.”
Apple uses the big idea of how communication is everywhere to introduce the iPhone. The commercial is effective because people recognize the scenes/actors and then show the product as if it is introducing itself to the world, like we do with a "Hello"