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Ground Zero SS 2014 Show at Paris Fashion Week

Ground Zero SS 2014 Show at Paris Fashion Week

We're calling Ground Zero our Fashion Week Wild Card. The brand hails from Hong Kong, created by brothers Philip and Eri Chu. It skews a bit cray, in the same delightful way as VFILES and Hood By Air and every look is basically Instagram gold. But will it be enough to captivate club kids and creative directors alike? Only time, and next year's viral music videos, will tell.

We're calling Ground Zero our Fashion Week Wild Card. The brand hails from Hong Kong, created by brothers Philip and Eri Chu. It skews a bit cray, in the same delightful way as VFILES and Hood By Air and every look is basically Instagram gold. But will it be enough to captivate club kids and creative directors alike? Only time, and next year's viral music videos, will tell.

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