LipSense Long-lasting Liquid Lip Color is unlike any other conventional lipstick. It comes in a wide variety of shades and textures with over 70 shades that can be mixed and matched. This unique product is waterproof and does not smear off, rub off or kiss off, wax & lead free, gluten free, GMO free, vegan and it can last up to 18 hours! SeneGence products are made in the USA in pharmaceutical grade facility and 'FDA APPROVED' ingredients. Not tested on animals. Try it, you'll love it!