Using a blog as a means to make your business profitable, isn’t simply pulling together an article and publishing it. There are 5 blogging secrets that have to happen first, before the business started to make any money using their blog.
Total, Joy Division & New Order (Rhino, 2011). “I realised this was a record that would be sold in supermarkets and advertised on television. So the cover has a ‘pile it high, sell it cheap’ aesthetic. As you open it out, it says ‘Total’, but folded up you just see the ‘O’s. It says, ‘From Joy Division to New Order’. I couldn’t bear the words ‘Best of’. It’s a long way from the independent record shop to Tesco, almost 33 years.”