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78% of CMO’s See Custom Content As The Future Of Marketing (Infographic)    There’s lots more insights in this infographic so we hope you enjoy it

78% of CMO's See Custom Content As The Future Of Marketing (Infographic) -

78% of CMO’s See Custom Content As The Future Of Marketing (Infographic) There’s lots more insights in this infographic so we hope you enjoy it

Marketing Day: The MarTech landscape, a new normal for brands & Twitter's 10th anniversary

Brands Want To Buy Programmatic Ads, Some Without Agencies | Digital - AdAge

Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels, finds Duke University’s Fuqua School of Business in its latest installment of The CMO Survey. In this latest survey, CMOs forecast a 2.7% decline in traditional advertising spend over the next 12 months, after predicting a 1.9% decrease in August 2012, an 0.8%…