The green font gives the brand "Peela" a natural feel, and the loose letters with leaves connote the jungle. The "e"s have such a wide gap that they look like they could be leaves themselves. The loose font is also sort of playful, possibly appealing to a younger audience.
not in love with the arrows, but am drawn to these logos. especially "A" "B" "I" & "J." Is there a way to incorporate baseball bat + sewing needle without being too literal and/or cheesy? But I also like how these are circular and can be easily placed/re-used throughout wedding