•	Identifies the rules for marketing luxury products and implementing a luxury strategy •	Provides the depth required to master luxury marketing strategies •	Includes coverage of human resources and financial management in the luxury space

• Identifies the rules for marketing luxury products and implementing a luxury strategy • Provides the depth required to master luxury marketing strategies • Includes coverage of human resources and financial management in the luxury space

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?  Special offer: Save 20% on Kapferer on Luxury with discount code MKTKLE

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Special offer: Save 20% on Kapferer on Luxury with discount code MKTKLE

'Brand Failures' by Matt Haig - Branding is a ubiquitous, but critical marketing function that can produce spectacular successes and catastrophic blunders. Highly visible branding failures, such as the ill fated "New Coke" or Harley Davidson's silly attempt to peddle perfume, are first-order marketing blunders. Yet, while branding is critical, one wonders if branding alone, as author Matt Haig asserts, is the main reason Land Rover sales declined and General Motors stopped making…

'Brand Failures' by Matt Haig - Branding is a ubiquitous, but critical marketing function that can produce spectacular successes and catastrophic blunders. Highly visible branding failures, such as the ill fated "New Coke" or Harley Davidson's silly attempt to peddle perfume, are first-order marketing blunders. Yet, while branding is critical, one wonders if branding alone, as author Matt Haig asserts, is the main reason Land Rover sales declined and General Motors stopped making…

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process.

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process.

•	Shows how to make use of digital customer engagement to make a real impact on the bottom line •	Presents arguments that will change practitioners’ outlook on where marketing efforts should begin within the product life cycle •	Helps better understand the behaviour of customers, their needs and motivations

• Shows how to make use of digital customer engagement to make a real impact on the bottom line • Presents arguments that will change practitioners’ outlook on where marketing efforts should begin within the product life cycle • Helps better understand the behaviour of customers, their needs and motivations

Check out www.koganpage.com for our latest Entrepreneurship and Careers New Years Offers!

Check out www.koganpage.com for our latest Entrepreneurship and Careers New Years Offers!

Start with Why: How Great Leaders Inspire Everyone to Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action

Penetrating Exploration,Leadercast 2014,Doterra Vision,Reads Top,Leaders Inspire,Business Reads,Simon Flies,Top 150,Doterra Business

he market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical…

he market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical…

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