Green Lantern-themed KIA at the 2013 New York International Auto Show. As part of a partnership with Kia Motors, DC Entertainment co-publisher Jim Lee helped design eight cars (though only three were on display at the Auto Show) after Justice League characters Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman, and Cyborg. Kia is also joining DC Entertainment’s We Can Be Heroes charity campaign as part of the partnership.
Iron Man Approved #AudiR8 Audi are using the success of IronMan to market their new R8 model. This is clever adveritsing, because it targets two specific target audiences. 1. 16-25 Male. Can't afford an Audi, but they will aspire to own one. 2. 25-50 Male. Can afford one, and will want one. Audi's message is clear. If Tony Stark, the most creative, innovative, engineering genius were a real person - he'd a drive an Audi R8, and you should too.