Epic: To make its large 100- by 110-foot booth feel homey, Epic put residential-style furniture in front of a faux fireplace in the center.

Epic: To make its large 100- by 110-foot booth feel homey, Epic put residential-style furniture in front of a faux fireplace in the center.

10 Best Ideas of the Week: a Hanging Moss Installation, Zelda Fitzgerald-Inspired Champagne Flutes, a Tricolor Balloon Sculpture

10 Best Ideas of the Week: a Hanging Moss Installation, Zelda Fitzgerald-Inspired Champagne Flutes, a Tricolor Balloon Sculpture

Alex and Ani: Seating—and shade—can be hard to come by in Grant Park during Lollapalooza. So, Alex and Ani offered a plush seating area near its retail activation.

Alex and Ani: Seating—and shade—can be hard to come by in Grant Park during Lollapalooza. So, Alex and Ani offered a plush seating area near its retail activation.

The Samsung Galaxy Lounge: Swag also included ponchos with the Samsung logo. The ponchos proved particularly popular during Thursday and Friday's rainstorms. On the deck of the lounge, guests could look out directly onto the Samsung stage. New this year, device owners also had access to a special Samsung Owners' Lounge, which was a fenced-off area directly in front of the stage.

The Samsung Galaxy Lounge: Swag also included ponchos with the Samsung logo. The ponchos proved particularly popular during Thursday and Friday's rainstorms. On the deck of the lounge, guests could look out directly onto the Samsung stage. New this year, device owners also had access to a special Samsung Owners' Lounge, which was a fenced-off area directly in front of the stage.

It's So Miami Lounge: On Saturday, the Greater Miami Convention & Visitors Bureau invited artists, media, and V.I.P. guests to an off-site brunch at the "It's So Miami Lounge." The activation took over Raised, a new, rooftop bar at Renaissance Chicago Downtown Hotel. Bright-pink pillows with Miami branding decked the furniture, while plastic flamingos spruced up the flower boxes. BMF Media produced the event.

It's So Miami Lounge: On Saturday, the Greater Miami Convention & Visitors Bureau invited artists, media, and V.I.P. guests to an off-site brunch at the "It's So Miami Lounge." The activation took over Raised, a new, rooftop bar at Renaissance Chicago Downtown Hotel. Bright-pink pillows with Miami branding decked the furniture, while plastic flamingos spruced up the flower boxes. BMF Media produced the event.

Academy of Motion Picture Arts and Sciences' Governors Ball: The look for this year's Governors Ball was influenced by the caricature-decked walls of Sardi’s and Brown Derby restaurants. Decor included more than 170 commissioned pieces showcasing present-day and historic Hollywood icons rendered in black and white drawings, which were displayed gallery style.

Academy of Motion Picture Arts and Sciences' Governors Ball: The look for this year's Governors Ball was influenced by the caricature-decked walls of Sardi’s and Brown Derby restaurants. Decor included more than 170 commissioned pieces showcasing present-day and historic Hollywood icons rendered in black and white drawings, which were displayed gallery style.

'Essence' Black Women in Hollywood Awards: In a lounge outside the main ballroom, attendees could recharge and re-glam at interactive sponsor stations. At the L'Oreal Beauty Bar, guests sampled the new Infallible Paints collection and left messages on the adjacent mirror about "why they are magic." Meanwhile, AT&T offered a spot to recharge cell phones throughout the evening, and sponsor Lincoln displayed one of its vehicles.

'Essence' Black Women in Hollywood Awards: In a lounge outside the main ballroom, attendees could recharge and re-glam at interactive sponsor stations. At the L'Oreal Beauty Bar, guests sampled the new Infallible Paints collection and left messages on the adjacent mirror about "why they are magic." Meanwhile, AT&T offered a spot to recharge cell phones throughout the evening, and sponsor Lincoln displayed one of its vehicles.

The Deering Estate Foundation's Wine on Harvest Moon: In November, the Deering Estate Foundation hosted its 14th annual gala at Deering Estate in South Florida's Palmetto Bay. To highlight the wine-centric theme, tables were dressed up with miniature grape arbors.

The Deering Estate Foundation's Wine on Harvest Moon: In November, the Deering Estate Foundation hosted its 14th annual gala at Deering Estate in South Florida's Palmetto Bay. To highlight the wine-centric theme, tables were dressed up with miniature grape arbors.

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