Next triangle step - Sonia Castillo. Throughout any design work there should be consistency, linking your ideas and designs together to create your own identity, and make your work more recognisable. This piece of work is a great example of following a consistent theme.
Would you be more likely to throw away your trash in a public place if getting to the bin were a game? Goes back to the research of what is do good and the ted talk of saving the planet through games. This fits in with my playfulness brand approach and could encourage people to join in (HH)