SoJustShop’s mission is to work directly with artisans throughout Asia, Africa, South and Central America, Europe to produce unique, design-led homeware. We seek to empower their artisans to use their traditional skills and techniques to reach a broader market and create better lives for themselves and their communities. SoJustShop’s aim is to celebrate individuality and acknowledge their responsibility to inspire and educate customers to make conscious and honest buying decisions.