Vincent Mahé: Awesome use of bold colors here. Only red, green and yellow plus black and white - but feels like there are more hues, specially at the bottom. No gradients at all - shades variations were created with hacthing lines. Intense contrast among elements. Front view representation. Overall symmetrical but the layout of things isn't monotonous. Modern feel, with a touch of a print look - which creates a great dialogue between the bookstore subject and the visual language used.